Launching a sustainable ecommerce packaging startup
Bundle Packaging is a packaging start-up that specialises in sustainable, short-run packaging products.
The challenge
Frustrated by the lack of high quality, eco-friendly packing options for smaller brands, Bundle’s founders decided it was time to shake things up in the packaging industry.
Bundle were aiming to enter into a rapidly growing market with a couple of already well-established competitors. As such, they needed a memorable brand identity that would excite fledgling brands and an engaging ecommerce website to drive orders.
It was identified early on that organic traffic would be critical to the brand’s success, so it was essential to create a solid SEO foundation and long-term strategy to allow the brand’s visibility to grow over time.
“Design Junkie understood our business goals, and with clean and confident design, created a beautiful and effective site for Bundle Packaging, exceeding all our criteria.”
Packaging
We worked directly with Bundle to develop some sample packaging which formed the basis of the imagery used across the website.
The Solution
To tackle this challenge, we worked with the client to design a range of sample packaging and created a bespoke website using the Laravel PHP platform.
We focused on SEO foundations and longer-term growth strategy, including SEO-focused copywriting and professional product photography and videos for use across the website and social media channels. We also ran paid ad campaigns across Google and Facebook/Instagram to ensure a successful launch.
The results
Since launching, Bundle have shown they’re the complete package and have grown to be a leader in sustainable branded packaging.
680
Google top 100 ranked keywords
155k +
pageviews since launch
7.5 x
ROI (12 mth)
Design Junkie were our partners on the creation and branding of Bundle Packaging, through to the implementation of the transactional website and social media channels.
The end result was a beautiful and effective site that fulfilled all our criteria. This was achieved by their gaining a deep understanding of our business goals and marrying that with clean and confident design, to give a perfect end result.
Simon Farrow
Founder, Bundle Packaging