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Partnering with Asda to deliver their 2022 ESG report

Asda are one of the largest retail companies in the world and are a household name in the UK. The supermarket has been supplying families with quality produce for nearly 60 years.

The solution

We worked closely with Asda’s ESG team, as well as key members of the company’s board, over a period of several months. We knew that in order for the project to be deemed a success, the report needed to look visually engaging, while looking modern and on brand.

We presented several creative concepts to Asda, before ultimately deciding on a scrapbook-inspired visual style that combined colour-coded sections, photography, infographics, and illustrations for a visually engaging experience.

We were also granted permission to access three Asda locations to capture a range of photography and video assets to be used for the project and for future corporate use.

Jason, Olivia and their colleagues at Design Junkie have been like an extension of our team, fully engaged in the project and able to articulate and translate our sometimes muddled thoughts into clear creative concepts.

Here’s no better testimonial than that we continued to look to DJ for more and more work, starting from report design and expanding into photography, illustrations and website animations, and have been consistently impressed with the output. They have been completely professional and reliable, as well as unwaveringly friendly and fun, making a long and complicated reporting process a pleasure to work on; I’d have no hesitation in recommending them.

Tom Henson
Senior Manager, ESG Strategy