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Delivering a new website for Asda Supplier

When you’re one of the nation’s largest supermarkets, you work with a lot of vendors. The Asda Supplier platform acts as the main portal for Asda to manage its relationship with its fleet of suppliers.

UX/UI design

Our team worked closely with Asda’s in-house UX/UI team to create a website that followed brand guidelines and met accessibility best practice. We conducted workshops with Asda colleagues and the design team to research and optimise the user journey, with our findings becoming the foundation of the new website navigation and architecture.

The results

The modernised Asda Supplier platform has been a huge success. Our user-centric design has achieved some remarkable results, including:


Pageviews (April 22 - 23)

80k +

Users per year

Design Junkie are a professional, engaged and creative organisation that have worked across multiple large-scale online design projects for Asda and George. They have significantly redesigned our Supplier website partnering with us to deliver our users a new rich experience online.

Adam Pease
Asda Supplier Engagement Manager