Floks produces luxurious duvets and bedding, made entirely in the UK from sustainable British wool.
It was essential that the new website reflected the premium quality and environmentally sustainable aspects of the brand. And like any good online store, it needed to have a great user experience and be simple for customers to purchase from.
The client had a strong preference towards using Shopify to power the Floks website due to the seamless integration of other services and apps within Flok’s fulfillment and logistics chain.
We knew Floks had strong ambitions to be a leader within the fast emerging niche of artisanal bedding, so researching already established competitors, and building the site with a solid SEO foundation was important.
Capturing Floks in action
From the outset we identified that strong imagery was going to be a key element for this project as we launched the site and promoted its products.
Across a period of three days, we worked with the client on a series of shoots to capture images and video that told the Floks story. The output from these sessions formed the creative assets that Floks use across all of their digital platforms.
We created a premium brand for Floks that combined the business’s eco-conscious aspirations with a sleek and modern look.
Floks have a small but very focused range of products for sale, which meant traditional ecommerce elements such as lots of product filtering and sorting options were unnecessary. This gave us lots of freedom to emphasise the Floks narrative and selling points in a visually engaging way, making use of the video and image assets that we previously captured.
We built a custom Shopify theme that features large product images, crisp typography, and a simplified shopping experience to encourage purchases.
All content across the website went through an SEO copywriting process to ensure we were describing Floks’ products in a way that resonates with their audience; by using topics and keywords that their audience are searching for.
Page views (First 9 mths)
In 8 weeks
Online sessions (First 9 mths)