Helping Raceskin hit their personal best

Raceskin are a custom-designed cycling and triathlon apparel brand, founded by passionate athletes, for passionate athletes.

The challenge

Breaking into a market dominated by established brands presented Raceskin with several challenges. They needed an exceptional brand identity and ecommerce solution that reflected their product quality and core values. Additionally, it was crucial to implement a solid SEO foundation and execute effective paid advertising campaigns to drive both short-term and long-term results.

The solution

We developed a sleek identity that reflected Raceskin’s unrivalled quality and custom designs. The result was a modern, dynamic visual identity that stands out among a field of competitors.

Utilising Raceskin’s updated branding, we designed and developed a custom-built WooCommerce website that prioritised a simple user experience and seamless purchases.

We used a two-pronged strategy to ensure short-term and long-term traffic and sales for the website. As a long term tactic, we laid the groundwork for future organic growth by ensuring the website followed SEO best practice and optimised copy and product descriptions to promote online visibility. For a short-term boost in traffic in sales, we executed strategic Google Ads campaigns to coincide with the launch of the website.