Modernising Yorkshire’s local estate agent

Simon Blyth needed a new website that reflected the heritage and experience of the business, while also presenting a simple-to-use platform for users.

The digital landscape has shifted for estate agents over the past decade, with online platforms making it more difficult and more expensive for smaller businesses to compete at a local level. This was especially the case with Google Ads, where competitors’ generous ad budgets and broad targeting had driven up campaign costs considerably.

As a result, establishing good organic visibility across Yorkshire was identified as a key goal, so we knew local SEO was going to be a priority for the new website.

Due to the fast moving nature of property listings, it was essential the website was easy to update and could be used by all Simon Blyth staff. We decided the best CMS to use for the job was WordPress.

We built a fast, modern website – one that looks unlike any other estate agent in the area – that’s simple to use for both house hunters and Simon Blyth’s content creators. We incorporated our custom imagery throughout the design, reinforcing that Simon Blyth’s local knowledge and expertise is unrivalled.

Finally, as with all our website builds, key service pages were built and optimised with the intention of growing organic traffic over time; keyword researched and optimised copy was created, and SEO best practice was implemented across the site.